We are Choice Marketing

The leading marketing and buying group for independent garden centres across the UK.

We are Choice Marketing

The leading marketing and buying group for independent garden centres across the UK.

Our mission is to grow our member garden centre profits through:


learn from one another, support each other


working with suppliers to obtain best pricing


working together to maximise buying opportunities and marketing


buying and marketing managed through a central team offering industry presence and best practise methods


group buying provides over £1m of rebates a year, shared back to every member.

Choice Marketing is a marketing and buying group of like minded, committed garden centres who are working together for the common cause – to retain a serious presence within the independent garden centre sector of the gardening industry. The membership is currently 35 centres spanning the UK from Aberdeen to the Isle of Wight, with a combined turnover of over £100 million. We work alongside suppliers for the benefit of the whole supply chain including our garden centres, our suppliers and our consumers. Choice is committed to long term relationships with suppliers but we are always looking for exceptional new products, ranges and categories to add to the wide portfolio of products stocked by our members.

Marketing Showcase

Choice Marketing has a professional working relationship with a Marketing Agency who offer members access to creative, graphic, web and marketing personnel within the Agency team. The team is exclusive to Choice Marketing – working solely on members’ marketing requirements. From posters and signage to enewsletters and door drops. The Agency also manage the direct marketing aspects of the loyalty scheme and work with Choice Marketing to increase the memberships of the schemes throughout the group. The marketing service is an overhead for the member included in the annual contribution made to Choice Marketing and is something very few centres could afford on their own.

Reward Card Mailers

Email Newsletters

Seasonal Leaflets

POS Material

Reward Cards


Leading Marketing & Buying Group for Independent Garden Centres