Choice at 25: a new name, the same values

In 2002 a handful of independent garden centres took a leap of faith, believing that by standing together they could achieve far more than any of them could alone. 25 years later, Choice has grown to 65 garden centres, owned by 44 shareholders, with a combined turnover of more than £260m.

To mark our silver anniversary, we unveiled a new name at our AGM in October: Choice Garden Centre Group.

When we began, we were a buying and marketing group. What we do today goes far beyond that: collective buying power, long-standing supplier partnerships, member-led product and plant forums, and members sharing knowledge and friendships every day. Most of the trade has simply called us "Choice" for years, so the new name says exactly who we are: a group of independent garden centres working together, and working closely with our suppliers.

Same Choice, same values, just a name that properly fits.

8 new centres have joined us in the past year, and every member keeps its own name, identity and independence. Choice Marketing Limited remains our registered company name, trading as Choice Garden Centre Group.