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Choice Marketing is the UK's leading Buying Group in the garden industry

Founded in 2002, Choice Marketing is a self-financing, not-for-profit limited company, owned equally by its members. Every member has an equal shareholding, ensuring fairness, transparency, and a shared commitment to success.

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We have grown to become a highly respected, leading Group of 59 independent garden centres that are committed to retaining a strong presence within the industry. Our Members are spread across the UK and generate a combined annual turnover of over £225 million. 

Our Group aims to help increase profitability by providing a support network while maintaining a store’s independence. Our Members can offer the same quality of service and product selection as independent retailers, while also providing competitive pricing like larger operators.

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Everyone maintains a unique identity and independence, sets their own prices, and benefits from being considered a multiple retailer by our Associate Suppliers.

We have a dedicated team of professionals who collaborate with Members to provide a wide range of services, including a comprehensive buying and marketing service. Our Members also benefit from sharing information and helping each other through our active WhatsApp Groups and Forums. We function as an additional head office, helping with daily tasks and providing information to make your work easier.

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The Group values sharing information and transparency, and all Members are encouraged to participate in some way.

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We are a 'true cooperative'.

2002

Founded In

Member Centres

59

£225+m

Combined Retail Turnover

A members perspective

“Joining Choice Marketing has been one of the best decisions we’ve made. As a recent member, we’ve been incredibly impressed by the collaborative spirit within the group — everyone works together in such a supportive and professional way. The relationships we’ve been able to build with suppliers have been invaluable and the financial benefits we’ve already seen are a real testament to the strength of the group. A huge thank you to the team for making us feel so welcome and for all their ongoing support — it’s fantastic to be part of such a forward-thinking, connected community.”

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— Charnley’s Home & Garden

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